Ad agencies are quickly embracing wearable technology as a means of creating novel and exciting experiences for brands.
The Cadbury Joy Jackets, commissioned by PR agency Golin Harris and developed by the creatives at Hirsch&Mann, are a set of jackets that do just about everything. They talk, light up, inflate, and even shoot confetti. Ah…but they don’t tweet!!!
Perhaps the project was meant to be over-the-top but it unfortunately feels like a mish-mash of appropriated wearable concepts.
Do note that we will certainly be seeing more sensational advertising wearables as agencies with plush budgets commission small interactive studios to create newsworthy wearable experiences.