Last few months I’ve been immersed in user research around the cycling community. So when I discovered “We Flashy” I was naturally delighted to see other designers exploring products for the urban cyclists (and runners).
Designed by Mindy Tchieu and Alex Vessels, “We Flashy” began as a student project at ITP and has evolved to seeking Kickstarter funding. So support the project here!
The garments use industrial-grade reflective material for the patterns on the scarves and Ts. When lit by a light source, the patterns redirect the light back, making the wearer more visible at night.