Fashion

Nike Hacks Own Shoes

written by Syuzi Pakhchyan April 14, 2010

Nike hacks into their own Nike Free Run+ shoes transforming them into musical instruments for a new ad campaign. The ad highlights the new flexible sole which is used as a controller for the audio. The reason I’m posting this is because I enjoy the fact that hacker culture and DIY Culture is slowly infiltrating into the mainstream. Via TodayandTomorrow

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Syuzi Pakhchyan is a user experience designer and author with a passion for crafting next generation wearable technologies. Syuzi is reimagining the design industry with her game-changing insights on the connection between technology and the human body

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