The Future of Interactive Fashion?

The commercial above is for Playstation Network, but I find it to be a remarkable visualization of one possibility of what the future of interactive fashion may look like. From Hussein Chalayan’s “Airborne” video dress to Philip’s Lumalive Technology, designers and technologists are experimenting with embedding LEDs into fashion to create textile-based display technologies. Why is this important? It is as important to create possible future scenarios of the use and implementation of interactive fashion as it is to create the garment prototype itself. Scenarios help us conceptualize a use and context as well as consider the the potential cultural implications of these future products.