SXSW Fashion + Technology Exhibition


I'm thrilled to announce the FashionWare SXSW exhibition that will be taking place on March 18th and 19th in Austin, Texas. 


If you've noticed a slowing down of posts in the last few weeks, it's because I've been jamming on getting this wonderful exhibition together. I've teamed up with the wonderful folks at FashionWare who are generously producing and sponsoring this exhibit that represents artists from all over the world working with fashion and technology. 


So if you're going to SXSW please drop by and say hello. We'll be part of Style X, the new fashion component this year adding to music, film, interactive. 


Check out the video above for a preview of the work that will be presented at the FashionWare SXSW exhibition. 


More official copy below:


FashionWare SXSW

March 18,19 noon - 9

Booth  A12, A13, A14

Austin Convention Center


Technology, once the sole domain of a few, is now a part of everyday life. Fashion, is one of the final frontiers, and the scene is exploding.


FashionWare SXSW is an exhibition of visionary work by cutting-edge fashion designers who today are shaping the future of fashion. From "smart" fabrics to electronic-embedded outfits, these fashion pioneers are turning to technology to fashion a signature style. The results are extraordinary: a climate-aware dress that changes color outdoors; a flirty blue evening gown that reacts to the body's movement; a pair of cycling shoes that illuminates at night. 


The visionary ideas brought to life at FashionWare SXSW bring forth the emotional and soft side of technology without forgoing function.

Hi-tech clothing is no longer simply about performance: Technology is used to craft novel forms of self-expression and forge new experiences that connect people and ideas. 


Fashion today is a balancing act between high and low tech. In the past five years, the emerging field of wearable technology has matured from computers strapped awkwardly onto the body to fashionable garments that  seamlessly integrate technology with craft to create a new modern aesthetic. 


Come with us into the world of today's techno-ateliers and experience the re-imagining of the way we will dress in the years to come.


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Comment by Syuzi on March 8, 2011 at 8:57am
it's open to the public! I should mention that in my post. thanks marie!
Comment by inga marie on March 8, 2011 at 8:23am

Folks in Austin want to know if you have to have a badge to get in to see this.. do you know?


Comment by 3lectromode on March 7, 2011 at 4:34am
Congratulations Syuzi, it's a huge show and huge honor to be included :)
Comment by inga marie on March 6, 2011 at 10:09am
Comment by meg on March 6, 2011 at 5:31am

yes, would be nice to see it as a separate show!  and closer to my house, of course... :) 

keep up the hard work!

Comment by Melissa Coleman on March 2, 2011 at 12:40pm

That looks wonderful. Wish I could be there.

And this show deserves to be on much longer than two days!

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