You know wearable tech has become the hottest trend when Macy's introduces a tacky  "video" sweater by Sean Jean (P Diddy's fashion line). 


The sweater has a sleeve that fits the "Video Name Tag" video display, whose slogan, by the way, is "Take your Advertising to the next level with Personal Signage." 


Yes the worst of wearable tech  "body advertising" is officially here. I hate to sound righteous, let alone naive, because I am acutely aware that the fine line that separates Chalayan's video dress and Sean Jean's video sweater is context and execution. 


Which brings me to acknowledge that context and execution is king when it comes to design — any design — and especially of fashionable objects to be worn on the body. 

Views: 298


You need to be a member of Fashioning Technology to add comments!

Join Fashioning Technology

Comment by Syuzi on December 6, 2012 at 2:28pm

now that i've got permission wait for the next one... ;)

Comment by meg on December 6, 2012 at 10:09am

wait - a "palm sized video unit"?  nevermind...

i'm impressed you limited yourself to only three paragraphs!  feel free to do extended rants on this kind of stuff.  :)

Comment by Melissa Coleman on December 5, 2012 at 7:01am

Good rant! :) I completely agree!

© 2016   Created by Syuzi.   Powered by

Badges  |  Report an Issue  |  Terms of Service