Currently in development, The Vanilla Series is a new line of wearables embedded with an LED display (on the cuffs or back of the coat) that can be dynamically controlled via your iPhone.
Switching the graphics via your smart phone is pretty darn cool but what I personally like about the proposed project is its modular electronic design. The sensors in the jacket can be changed and adapted to your needs and preferences.
By default, the the "A" series with five indicators near the front of the right and left cuff can be switched on with a flick of the wrist. The proposed use case is as a safety turn signal jacket for cycling — although I'm confused why the LED indicators are designed only in the front of the coat.
The "K" series is embedded with an 8 x 8 LED matrix display on the back of the coats. The proposed use case here is to link it up to your twitter feed, for example, to display messages or transform yourself into a mobile VJ of sorts (see video above).
The coats should be available to purchase this fall although no price has yet been listed.
The project is spearheaded by Alexander Reeder in collaboration with Yutaka Takahashi and Junpei Wada.