FashionWare Booth 

 

Wow! I can't believe it's over! What a fantastic weekend. 

 

For the first time this year, SXSW introduced StyleX, a fashion venue for up - and coming independent artists. With music, film and tech geeks overtaking the lovely city of Austin, I knew it was an ideal venue to showcase wearable technology to a mainstream audience. 

 

FashionWare Booth

 

For the past three years, Ive been on a variety of panels at numerous conferences where I've discussed the intersection of fashion and technology. This year was quite extraordinary because I was able to have a number of the garments that Ive written and talked about present together in one space. 

 

Seeing, feeling and experiencing the performative qualities of these wearables re-ignited my passion and belief that wearable technology IS the future. Not a distant future, but a near future. A future that we, all the members of FT, are shaping, stitch by stitch. 

 

And I know industry is watching. 

 

Dana Ramler and Kathleen Westerhout explaining the Bandeau Belt to passersby.

 

This year is going to be a great year and I'm determined to keep pushing all of you to keep making and experimenting. Revisit your older projects and push them aesthetically, technically and conceptually to the next level. 

 

Develop new ideas and prototypes. I highly encourage  that you collaborate with others. The strongest projects I've seen are a true collaboration with number of people from different disciplines working together to shape a single idea. If you're not great at programming or lacking on your fashion design skills, use this community to find someone to work with. 

 

Most importantly, just keeping making. 

 

Kathleen Westerhout, designer of Bandeau Belt (isn't she lovely ?!)

 

Now for a recap of the event! Two days, thousands of passers-by and a media flurry — to be honest it's somewhat of a blur but what I do remember is the general "woah, that's sooooo cool" response and the frequent question of "where can i buy it?"  In sum, people were thoroughly delighted and full of rich ideas on how they can incorporate some these pieces in their daily life. 

 

StyleX fashion show with DJ and musicians as models

 

StyleX held two fashion shows with the garments modeled by musicians. 

Dana Ramler's and Kathleen Westerhout's Bandeau Belt and Diana Eng's Twinkle Dress were incorporated in the shows. The musicians were fantastic models with plenty of attitude which was quite refreshing. 

 

Bandeau Belt modeled by musician at StyleX runway show

 

Twinkle Dress modeled by musician at StyleX runway show


I was also on a star-studded fashion and technology panel with the beautiful and stylish Kelly Framel from the Glamourai and Marissa Evans, founder of New York start-up GoTryItOn.com

 

I want to thank Linda and Robin from Living in Digital Times for helping fund the exhibition and all the designers who contributed their work. 

 

Also Marie Carmel for being my local support and the Canadian duo Dana Ramler and Kathleen Westerhout for helping herd the crowds at StyleX. 

 

I'm looking forward to next year! 

Views: 197

Tags: Exhibition, FashionWare, SXSW

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Comment by Matt Dorsey on March 23, 2011 at 6:29am
Did the twinkle dress just light up?  Did it have any sensors?
Comment by Syuzi on March 22, 2011 at 3:59pm

found two more awesome images of the fashion show from other bloggers. these images are from Austin Stylish

 

Comment by Syuzi on March 22, 2011 at 10:01am
happy to curate another show but will have to be in a museum or gallery setting where I have much more control over the environment/lighting, etc. Event based venues are great because they get a large amount of traffic and press, but I do feel it's important to create the appropriate environment to display these wearables.
Comment by Dee Tronix on March 22, 2011 at 9:06am
Wish i could of been a part of this event!! Lets bring this event to Miami or New York!
Comment by Melissa Coleman on March 22, 2011 at 2:12am
Looks like you had a lot of visitors!
Comment by Steven Smith on March 21, 2011 at 4:22pm
Thanks for the great report. Perhaps I will get to go next year.
Comment by Syuzi on March 21, 2011 at 2:54pm
no it's a custom board that holds the batteries... 
Comment by Matt Dorsey on March 21, 2011 at 2:47pm
I would like to see a close up of the Twinkle Dress....is that the microcontroller i see on the front? Is it an arduino lilypad?
Comment by Matt Dorsey on March 21, 2011 at 2:44pm
Great post!  Thanks Syuzi!




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