Just before the start of New York Fashion Week, Intel reveals images of MICA, an acronym for “My Intelligent Communication Accessory,” their much anticipated collaboration with fashion house Opening Ceremony.
Unlike most wearable tech jewelry that falls into the fitness category, MICA is a lifestyle accessory competing with others like Ringly, Kovert, BlueJewlez, Elemoon and Rebecca Minkoff’s soon to debut smart baubles.
MICA’s main functionality is that it handles your communication and social feeds acting like as alert mechanism. The difference between MICA and its predecessors (none by the way are on the market quite yet) is that it contains its own 3G cellular radio so it will not need to be tethered to your phone.
MICAs main advantage is that it has an aesthetic edge compared to Ringly or Minkoff’s wearable jewelry. Made from snakeskin and embedded with pearls and stones, MICA will certainly appeal to the fashion crowd.
My favorite design and usability feature is the curved touch screen display which is located on the inside of the wrist, allowing private messages to be displayed more discreetly.
The bracelet will be available at Barneys and Opening Ceremony for the holiday season. The price tag is sure to be high which a luxury brand like Opening Ceremony can pull off.