Ralph Lauren has entered the wearable tech market with the debut of Polo Tech, a smart compression shirt that reads biometric data. Collabortaing with OMsignal, the Polo Tech shirt contains soft sensors that read respiration and heart rate as well as an accelerometer and gyroscope to capture movement.
The Polo Tech shirt will be available in the spring and offered in a variety of patterns and colors.
Incorporating technology into garments is a strategic move for the Ralph Lauren brand in an attempt to make the brand more current and “thoroughly modern,” stated David Lauren, executive vice president of advertising, marketing and corporate communications at Ralp Lauren Corp.
Ralph Lauren’s move into wearables signifies a must needed shift from wearables gadgets that the current tech world is producing to etextiles — the inevitable future of wearable tech apparel.